You have a great engaged audience on social networks, but you don’t know how to collect contacts from your subscribers effectively. This is however the condition to be able to convert your readers into customers. How can you take advantage of the quality of your audience to build a reliable database? How to intelligently optimize your list of e-mail addresses for free? To collect qualified emails through social networks, follow our practical and proven advice.
Best practices for ensuring the quality of your email list
Above all, it is essential to remember that the value of your e-mail file does not rest so much on the quantity, but on the quality of the contacts it contains. There’s no point in having lots of contacts if your readers aren’t engaged.
To convert your audience into qualified leads, take note of these general tips beforehand:
- For each action, keep in mind the main objective: quality. Contrary to what one might think, the goal is not to recover the maximum number of addresses;
- Always offer lead magnets or gifts related to your activity;
- Don’t try to interest as many people as possible, but rather the people closest to your ideal client;
- To ensure the effectiveness of your action, always analyze the opportune moment to carry it out, that is to say the moment when your ideal client is most likely to be affected.
With these e-mailing best practices in mind, we present two unstoppable techniques for harvesting e-mail addresses using social media.
Collect qualified emails through social networks: 2 free actions to implement urgently
1. Gamification: organize a contest
It is a growing digital marketing practice. And for good reason, organizing a contest on your social networks has many advantages:
- increase your visibility;
- increase your audience;
- create a link with your subscribers;
- collect information about your audience, including email addresses.
So, you too can add a pinch of gamification to your social networks. For this, several effective actions are possible.
The winning moment or the Jackpot
With this competition, the participant knows immediately if he has won. The action to be taken can be:
- simple: one registration;
- or more complex: give a good answer to a question for example.
Attention, the idea being to collect the best ghostwriting services for the Internet user, the game must be organized in such a way that he plays only once.
Also, to make sure they are qualified leads, choose the gift carefully. It must be totally consistent with the product or service you are selling.
The quiz
The quiz or survey invites your audience to answer an online questionnaire, with the aim of winning a gift.
It is, without a doubt, the most effective game to have qualified emails in your mailing list.
If your subscriber is interested in your gift and takes the time to answer the quiz, you are surely dealing with what is called a hot prospect.
This format makes it possible to be creative and original in terms of the content and form of the questions.
- A trick to collect only very qualified email addresses: retrieve your subscriber’s address at the end of the quiz, only if the answers to the questions correspond perfectly to your ideal client.
The challenge or the point game
To go further and generate a lot of commitment and motivation among your subscribers, the challenge is the ideal game.
Set up stimulating challenges. By games of logic, memory, and reflection, you will greatly increase the commitment of your audience.
It can be a question of looking for a mascot that would have slipped into your previous posts for example. It’s up to you to develop your creativity.
2. Subscription to the newsletter via social networks
Your audience on social networks is often already engaged and qualified. However, your subscribers may be content to follow you, without having yet taken the time to subscribe to your newsletter. It is therefore important to offer them to do so directly via the social network.
For this, you can provide:
- a permanent registration tab;
- or regular posts redirecting to your signup page.
To promote your newsletter, highlight the benefits of registration: access to exclusive content, videos, promotions, etc.
Thanks to this action:
- you complete your e-mail file with quality contacts;
- and you reach more prospects with your newsletter.
The best social networks to build your email list
Now that you know the effective actions to take to collect qualified emails, you may be wondering which is the best network to offer these actions.
The different types of social networks
As you know, social networks are a very powerful tool to develop and boost your business. They allow you to generously increase your visibility, create a community, and share content.
Whether your business is physical or digital, today they are absolutely essential for your marketing strategy.
To build your mailing list, you have at your disposal four main categories of social networks:
- generalists: Facebook and Twitter;
- professionals: LinkedIn and Video;
- visuals: Pinterest and Instagram;
- videos: YouTube and TikTok.
Favor social networks adapted to your activity to collect qualified e-mail addresses
To build your mailing list, and in general to promote your business, bet on the networks adapted to your activity.
For this, you must be present on those who reach your ideal client.
We know, for example, from the portal for the digital transformation of companies, that in 2020 Pinterest is used by women at 76%, with an average age of 40, CSP+. If your ideal client is a 40-something executive, Pinterest will be your go-to network.
- To guide you in your choice, here is a quick overview of the demographics of the main social networks:
To collect qualified emails through social networks, it’s up to you now:
- check that you are present on the same networks as your ideal client;
- offer him a competition perfectly suited to his profile;
- keep your goal in mind: quality, not quantity.
